ABOUT KRISELLE, FOUNDER

Growing up in a primarily immigrant and town of people of color exposed Kriselle to a diverse range of people and backgrounds from a young age. Going to college in a primarily white community opened her eyes to micro-aggressions and injustices towards people of color, and that is where the passion began. 

She started off working for the Department of Intercultural Student Programs, where she was the lead coordinator for Asian and Pacific Islander Students. She was committed to celebrating Asian and Pacific Islander cultures beyond stereotypes, and also began the school’s first Asian Pacific-Islander Cultural Night (APIC Night), that still continues annually to this day. 

From there she began the journey to exposing herself to more of the issues plaguing people of color, as well as unlearning the harmful standards of beauty and self-hate imposed on her growing up. 

Kriselle is a writer and entrepreneur with a passion for sharing stories, connecting people, and empowering people of color to go for their passions. When she's not busy working on the many different projects circling her head, she likes to eat new foods, travel, and sleep.

 

 
Connect

ABOUT THE MOVEMENT

Positive Representation Matters

For most people of color, you didn't really see people who looked like you in media or leadership positions growing up, and when you did, they were usually the "token" character or a horrible stereotype. 

Growing up, you probably wondered why your dolls or important characters in tv shows didn't look like you. You may have asked yourself if your immigrant family upbringing was normal. You may have even wished that you looked like anyone but yourself. 

This is the core of Empowered in Color, and that is positive representation. As a society we are just now discovering the importance and power of positive representation, and we want to do the same when it comes to work. We want you to see other people working in different industries making a name for themselves and doing great things, and we want you to be reminded that it is possible for you too. 

Equity and Complexion Connection are Priorities

Besides representation, connections are another key component to Empowered in Color. Sometimes because of the backgrounds that people of color can come from, they may not be provided with or aware of certain resources or the value of networking. For people of color who are entrepreneurs, they sometimes have a harder time finding clients or finding people to work with who may have a better understanding of their background and who they are.

Empowered in Color strives to be a place to find people you can support or purchase products/services from marginalized groups. It strives to be a place where you can connect or collaborate with someone who looks like you. It strives to be a place where you can come into a community and not be "othered" for being who you are. It strives to celebrate the diversity and creativity of the people around us.